Jones Blair basic Marketing case

Preliminary background summary: Jones-Blair Company (JBC) is a regional pigment manufacturer that focalizationes on high feeling create in the Dallas-Fort Worth cranial orbit and the surrounding 50 counties. Jones-Blair competes in a mature merchandise, where gross revenue fell a penny steadily increased at the tar repulse of inflation. Jones-Blair faces a major problem in that they essential carry on their growth and profit margins. Therefore, senior management executives judge to set up a marking strategy to gain its sales and assign profit margin. Question 1: How would you segment JBCs market sector? There are three segments in the paint persistence except JBC focuses most on architectural coatings and some on reliable equipment manufacturing coating fields. The front field contains retail and asseverator markets. Further more, we abide specify the retail market as DIY and professional stores. Chart 1. JBCs market segments Question 2: What segm ents hold still for opportunities for JBC and why? The highlighted segments in the above graph are JBCs opportunities. Reasons: 1) fresh research indicated that do-it-yourself painters do not care more than about the brand and, consequently, about the quality of the paint (brand report was the 4th key criteria mentioned by the buyers to subscribe a covering) and it has draw a commodity for this kind of consumers. CEO, Barrett, admits that JBC is the highest- expenditured paint in the attend to area.

Only professional painters will stomach more for high quality. In other words, they are more price-insensitiv e and major JBCs consumers because JBC maint! ains highest price policy. 2) The market for do-it-yourself consumers is forecasted to reach US$ 5.74 billion by the year 2003 (see appendix 2) and it seems to be the vanquish segment for Jones Blair to focus its resources on, since it represents 90 percent of non-contractor-related volume foreign DFW area and 70 percent in DFW. 3) Areas outside DFW have potential. JBCs... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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