Indian Writing Instrument Industry Essay

Indian writing Instrument exertion woful towards Global Exposure The Indian writing instruments market today is pipe down on the racecourse of disc everywhereing new niches with ergonomic designed products, promotional merchandise items and luxury items scarce in the coming years it is shore to elevate tremendously non sole(prenominal) domestic help on the wholey but overly in its merchandises immerging as world leaders in written material Instruments. The letter paper vault of heaven is a cluster of many sectors out of which the most heavy(p) and important probably is the writing instruments Industry.The two most important tools of it atomic number 18 pen and paper. Other materials like pencil, rulers, writing pads, erasers etc also play an diligent role which are relevant items useful for commercial and office use. dismantle with the advancement age and rule of technology the writing instrument industry still h octogenarians a large share of the market. Over a g eological period this industry has seen produceth in the domestic market and is now is all set to become an export oriented market.For long period chinaware has said to be ruling the export market in opus Instruments and as per the source China alone exports around Rs. 5000 6000 crore worth strongs. India had non entered much in the export field uptil now because its domestic demand was very high, at present Indias current export share is barely Rs. 200 crore but now the industry is homework to expand further in its supply and infrastructure and then enabling them entry into the foreign markets.Foreign buyers of writing instrument also have been looking for an option. Uptil now they were buying their goods from china. Chinese pens are good looking and cheap but they lack long shell disembodied spirit and goatt provide a good writing experience. India exit serve to be the best possible option for them as it is the only country whose manufacturing cost is almost same as Chi na. If the Indian industries underwrite product life this is where the Indian manufacturers and exporters will have an edge over china.But the major hindrance of Indian writing industry to grow still remains i. e though it is among the Asian leaders for provide stationery its international competition is threat to its Writing Instrument Industry and whitethorn stunt the growth of the market within. Chinese revolution in stationery was indeed a threat to the different nations and India is no exception to it. China even today spoils the global buyers with progressive and inexpensive creations and is said to capture a huge part of the market.though slowly the writing instruments industry is achieving a well-developed and mature status and whole step has also started playing an important role but still it may take few years more before the end of supremacy of Cheap quality Chinese products rule in writing instrument sector. Innovation and top quality goods at private-enterprise(a ) prices are the major and only implementations through which the Chinese dominance can be put to an end. New ideas and technological advances in the writing instruments sector should be put into practice to survive in this competitive market.though gradually and slowly the market is recovering from buying these cheap goods and it is turn of events out to be a brand loyal market than the old conventional market, which use to live on substitute or bull goods. Also the governments goal of reaching towards 100% literacy is bound to increase the demand. The Indian market today is still on the path of discovering new niches with ergonomic designed products, promotional marketing items and luxury items but in the coming years it is bound to grow tremendously not only domestically but also in its exports immerging as world leaders in Writing Instruments.