Sun Microsystems Strategic Positioning

lie MICROSYSTEMS STRATEGIC pose Susan L. Elvins National Ameri stick out University invoice, Strategy, transnational scam This thesis eitherow discuss the merged dodging of solarise Micro organisations and the doubled issues they everywherehear slipd both(prenominal) domestic and internation all in ally. temperateness Microsystems nominates open source ready reckoner softw argon crossing applications and incompatible types of hardw be for teleph nonpargonil circuit consumers. A hit fair weather Microsystems provides with modern fontistic technology to nodes is pass them the cleverness to trade computer split when upgrading. ii CONTENTSAbstract . ii CHAPTER 1 cheerfulness MICROSYSTEMS INTRODUCTION . 1 CHAPTER 2 temperateness MICROSYSTEMS HISTORY .. 2 History .. 2 Continued maturement .. 2 CHAPTER 3 sunniness MICROSYSTEMS selling . 4 wad Issues . 4 Microsoft vs. solarise Microsystems . 4 CHAPTER 4 insolate MICROSYSTEMS harvest-tide applied scienc e .. 6 parcel 6 Servers .. History proof . 6 CHAPTER 5 sunbathe MICROSYSTEMS CODE OF moral philosophy .. 8 Employee Code of ethics 8 Employee Relationships .. 9 Anti-Discrimination insurance policy . 9 CHAPTER 6 cheerfulness MICROSYSTEMS effectual ISSUES.. 0 Hardwargon Patents .. 10 CHAPTER 7 solarise MICROSYSTEMS supranational state of matter ANALYSIS (ITALY) 11 CHAPTER 8 SUN MICROSYSTEMS world(prenominal) ENVIRONMENT .. 12 world-wide providence Results .. 12 Domestic bringing Results . 12 CHAPTER 9 SUN MICROSYSTEMS INTERNATIONAL DEMOGRAPHICS 13 iii CHAPTER 10 SUN MICROSYSTEMS INTERNATIONAL POLITICS 4 CHAPTER 11 SUN MICROSYSTEMS INTERNATIONAL ram 15 beat Analysis . 15 CHAPTER 12 SUN MICROSYSTEMS GLOBAL BUSINESS STRATEGIES .. 16 quintuplet none Level Strategies .. 16 CHAPTER 13 SUN MICROSYSTEMS trade focus . 17 Server Man geezerhoodment .. .. 17 CHAPTER 14 SUN MICROSYSTEMS STRATEGIC CHANGE .. 8 Product p arent 18 Storage watchfulness .. 19 un notwith standingt iodined Source trouble 19 CHAPTER 14 put on PLAN OF CHANGE .. 20 Implement deviate 20 CHAPTER 16 IMPROVEMENT RECOMMENDATIONS . 1 References .. 22 trade cheerion figuree incision OF corroboration NATIONAL AMERICAN UNIVERSITY . 25 APPENDIX A PORTERS FIVE FORCES 26 APPENDIX B GOVERNMENTAL PARTIES 27 iv History, Strategy, global CHAPTER 1 SUN MICROSYSTEMS INTRODUCTION e genuinelywhere the last 26 years, solarize has make a tender occupancy dodging to satisfy commercialized and consumer buyers with eight-fold products.When it all comes down to it, cheer Microsystems is one of the about defined and trusted computer manufactures in the globe. This thesis paper discusses the achievements of sunlight Microsystems, Inc. Chapter 2 looks into the history of sunshine Microsystems. Chapter 3 reviews the preference selling strategy of insolate and how they rescue improved their menstruum cable position. Chapter 4 examines what products fair weather prov ides consumers in softw be, store, background knowledges, suestations, and microelectronics. Chapter 5 discusses the pedigree code of ethics constitution. Chapter 6 explores the rectitude of sunlightMicrosystems. Chapters 7 done 11 discuss the proposeetary adeptness of cheer Microsystems in Milan, Italy and chapter 12 explores their global p arentage strategies. 1 History, Strategy, outside(a) CHAPTER 2 SUN MICROSYSTEMS HISTORY In 1982, four stack got to crushher and make sunlight Microsystems, Inc. in Santa Clara, California. The latest date of 2007 annual stems confirms this alliance outright has 34,000 employees worldwide. harmonize to Hoovers, the top trio decision makers are Jonathan I. Schwartz, President, CEO and Director, then(prenominal) Scott G. McNealy, Chairman, and then Gregory M.Papadopoulos, EVP Research and Development and CTO. (Hoovers, 2008) Since 1982, lie Microsystems has believed, The net hold out is the Computer to achieve their fello wship achievement. History In 1983, solarise made teeming taxation to open trading operations afield in Europe. ( insolate, 2008) This new overseas self-confidence gave many another(prenominal) a(prenominal) an(prenominal) capabilities to what temperateness could accomplish. For example, cheer undetermined their doors in seven-fold stick outetary countries to condition revenue. The premier internationalist operations for sunniness opened in Canada in 1985 ( sunniness, 2008). The next year, operations started in Asia then in Australia. sunlight, 2008) In 1988, sunshine r all(prenominal)ed their first $1 one thousand thousand dollars in sales revenue, which is a major milestone. ( sunbathe, 2008) In 1990, solarise introduced the first workstation which was a new plateau exited. ( sunlight, 2008) This workstation brought new strategy into cheerfulnesss selling strategy because of opportunity it added. Continued outgrowth In the late 1990s, lie spread out th eir blood horizons into hardware then construct a T1 server which handled the backbone of the Internet. ( sunbathe, 2008) That similar year, sun completed the Micro, Standard, and Enterprise editions of the coffee berry 2 platform 2 nonice US1 Period follows citation not in the first placeHistory, Strategy, international 3 application. ( cheerfulness, 2008) coffee bean software gives opportunity to developers they previously did not sustain. This software allows programmers to develop and descriptor ideas to a greater extent easily. burnt umber is used in web browsers to this day, so it is outstanding to date that application cincture updated as required. History, Strategy, worldwide CHAPTER 3 SUN MICROSYSTEMS MARKETING The selling strategy of fair weather Microsystems did tilt as the gild increase the product line because with additions they needed to r distri entirelyively a correct strategy.The reason for changing the marketing strategy is to compete with agate linees dependable like them. sunshine Microsystems has always ensured that their consumers fix the best products and the best in customer service. In 1992, a great marketing strategy used by sunniness was to join with Hewlett Packard and announce new workstations built specifically for technical stockes. As the writer of Computerworld magazine stated, The companies are pitching their workstations to diametrical customersSun wants to displace PCs from commercial desktops and HP is foc using on the midrange and high-end workstation user. (Johnson, 1992, 4) swot up Issues tho like any another(prenominal) assembly line organization, Sun has strengths, weaknesses, opportunities, and threats. Keeping those four profound points in mind pull up s outcomes provide Sun the sanctionance they need to further their possibilities in the world of technology. Sun was able to engage the program application MySQL. In many technical circles such as networking, the intelligence a ctivity lamp will be used during a discussion between administrators. An IT expression explains how these garner are also read. The letters of lamp each stand for an application used to progress a network server Linux, Apache, MySQL, and PHP. Anonymous, 2008) Microsoft vs. Sun Microsystems Microsoft is a guild that many consumers make out for the popular operating software they provide, Windows. any(prenominal) may not be awake of legal issues that had taken 4 discover US2 Magazines and newspapers are in italics History, Strategy, International 5 place between Microsoft and Sun regarding the umber application. A 2004 obligate put many affair owners at ease when the authors stated, fairish before last Christmas, secret dialog aimed at ending one of the bitterest wars in business fo lowed. (Guth &038 Clark, 2004, A1) The disagreement began on October 1997 when Microsoft was sued for using Java incorrectly. In January 2001, Microsoft and Sun did reach an agreement finall y to settle the 1997 reason in which Microsoft paid Sun $20 one million million million dollars. (Guth &038 Clark, 2004) The settlement of this case real allowed both companies to move forward without regrets. On March 10, 2008, Microsoft and Sun Microsystems met at once once to a greater extent and this time it was on better terms. both(prenominal) companies created an alliance including the grand opening of the Sun/Microsoft Interoperability refer.The center is placed in Redmond, Washington, the said(prenominal) location of the headquarters for Microsoft. One get ahead this center have was the type of Sun server and warehousing system. The other expediency was the type of Microsoft server software. (Johnson, 2008) History, Strategy, International 6 CHAPTER 4 SUN MICROSYSTEMS PRODUCT TECHNOLOGY Software Sun provides many options to consumers when choosing from software. It is not that operating systems. Sun provides Java and Java Enterprise Systems to the consumers. C onsumers pee-pee the ability to use Mobile Solutions when they are absent from their away from their main computer. wrinkle circumspection software is unattached on levels of security department for identity circumspection or systems anxiety. Software tools to assist database maintenance, application have intercoursement, and development drudgery are also available. The latest interpretation of Solaris is Solaris 10 and it was released in 2004. (Sun, 2008) Servers Sun Microsystems has been spry up(p) since the original SPARC came onto the market. Now consumers select multiple options deep down this category to chose. For example, a consumer could look at a Blade server, the x64 server, a Netra server, a SPARC erver, an Entry Rack hinge upon server, a Mid-range server, or a High-End server. all(prenominal) product has advantages and disadvantages that will match up to a consumers needs. If a business still needs to hit the books options, the Sun web web site perfor ms a similarity of the servers. If a business needs something more(prenominal) customized, Sun will provide bosom cabinets so the business hobo pretend a specialized squelch system to meet their own needs. History Conclusion Sun Microsystems provides more than software, main frames, and rack systems to the consumer. Over the last 26 years, Sun has built a strong business strategy to satisfyHistory, Strategy, International 7 commercial and consumer buyers with multiple products. Sun is a business that believes the best way to cod revenue is to stay focused on serious issues. Keeping focus on business strategy and consumer needs will turn growth and revenue into prosperity. History, Strategy, International CHAPTER 5 SUN MICROSYSTEMS CODE OF ETHICS In 2001, Sun Microsystems built a business enterprise Conduct Office (BCO) to assist employees and board members as necessary. (Corporate, 2008) To ensure employees are assisted in the best come-at-able way, Sun hold backs this s croll consistently updated.An employee can contact the human resources department should they occupy any distrusts or concerns. Employee Code of Ethics After employees are hired, they are provided with backup listing a helpfully indite ethics policy each soulfulness is required to follow. As an employee, a mortal is expected to use common sensory faculty in the decision-making process. More importantly, Sun requires each employee and board member to follow these company ethical pass bylines Be familiar with these Standards of Business Conduct and follow them at all times.Comply with all applicable governmental laws, rules, and regulations in the performance of their duties on Suns behalf. Be sensitive to situations which could backsheesh to opposed business pass on and suspend engaging in such inappropriate business conduct. Comply fully with the letter and spirit of Suns strife of Interest policy and always conduct Sun business in a manner that avoids conflicts betwee n individual(prenominal) interests and Suns best interests. Promptly shoot to the attention of appropriate Sun management or Suns Business Conduct Office any cognise or perceived unacceptable business conduct or illegal behavior. examine appropriate guidance when it is suspected that business conduct issues. 8 History, Strategy, International 9 Always conduct Suns business with honesty and integrity and chorus from conduct that would negatively impact Suns reputation. (Sun Microsystems, 2007) Employee Relationships Businesses essential build a working relationship between their employees expert as they do with their consumers. It is also important for employees to know they will always have the respect of their employer at all times. Employees are expected to return the same lord conduct as a ingenuity to their employer.In addition to professional standards, Sun has a global anti- disparity policy that defends employee rights. This anti-discrimination policy serves dual p urpose because it protects an employees rights and it prevents discrimination within the company. Anti-Discrimination Policy In the anti-discrimination policy, in that location are four types of harassment examples. They are verbal harassment, visual harassment, physical harassment, and intimate demands. (Sun Microsystems, 2007) An example of verbal harassment is confrere insults another with explicit jokes or makes intimate remarks towards another person.Visual harassment is considered graphical material whether it is written, printed, or sent through email. Physical harassment is considered more intimate driven as a person intentionally brushes up against another in a way that is unwelcome. Sexual demands are defined as unwanted familiar kick upstairss. History, Strategy, International CHAPTER 6 SUN MICROSYSTEMS LEGAL ISSUES Sun Microsystems has a legal department that has the capability to work through multiple situations. For example, Sun took legal action against Microsoft subsequently discovering their Java code was used to advance Microsofts Internet Explorer.After Sun and Microsoft ironed legal differences in face of a judge in 2004, both companies emerged with new ideas. concord to a 2007 article in the Wall route Journal, Sun has agreed to sell servers that come with Windows installed at the brokery. Some customers already run Windows on Suns x86 systems &8212 those that use chips from Intel Corp. and Advanced Micro Devices Inc. &8212 but had to buy and install the software themselves. (Lawton &038 Clark, 2007) The decision maker vice president of Suns systems group stated, This is quite a contrastive situation. (Lawton &038 Clark, 2007) It is obvious seeing Sun and Microsoft business activities they can become allies and pop build something new to benefit the consumer. computer hardware Patents Another legal issue was determined between Sun and a company named routine Hardware Engineering over a patent dispute. Financial outfit brie fly explained this suit in an article because of the delicate legal information involved. This single-handed service stated, Custom Hardware had filed an nevertheless claim against the charges and was seeking $140 million in damages. (FinancialWire, 2007) Sun settled the parryclaim with an amount that has not been disclosed.Because Sun purchased this hardware company, Sun in turn lawfully owned all rights however one could possibly see why Custom Hardware attempted to sue for counter damages. 10 History, Strategy, International CHAPTER 7 SUN MICROSYSTEMS INTERNATIONAL COUNTRY ANALYSIS (ITALY) This section of the Sun Microsystems research paper discusses the international facility. The global center is located in Milan, Italy. The international center provides consumers the exact function that American customers receive. This section provides economic poke out of Italy such as employment and unemployment. otherwise information discussed is things pertaining to demographics and the future of how Sun can progressively build its facility in the realm. Over the last 26 years, Sun Microsystems has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer corporations across the globe. 11 History, Strategy, International CHAPTER 8 SUN MICROSYSTEMS INTERNATIONAL ENVIRONMENT Sun has built a center in Milan and it is called the Solution Center.They believe it will spread business opportunities, lower development represents, and get products to market quickly. (Sun, 2008) Customers can choose from products such as Solaris and Linux servers, desktop computers, and other types of storage peripherals. Four operate available in the Milan Solution Center are proofs-of concept, benchmarks, product and resolvent demos, and porting. (Sun, 2008) International Economy Results In Italy, the first economic both quarter period was rep orted as $387,952 million Euros. It was showing a 0. 7% stir from the previous quarterly period with a 1. 9% change from the previous year. Italy, 2008) As of May 2008, the employment rate billet was 23,229 and the unemployment rate was 6. 5%. The total imports of goods and function in May 2008 amounted to $40,150 million Euro. meat exports of goods and go in May 2008 amounted to $39,688 million Euro. SDDS data reported the revenue of 2007 existence $724,246 million Euro. (Italy, 2008) The Sun facility is located in Milan, Italy. Domestic Economy Results As of sniffy 2008, Sun Microsystems reported its monetary results. The revenue for the fiscal year was $13,888 billion. tax income results for Q4 of fiscal 2008 are $3. 780 billion.Net-income for the fiscal 2008 net is $88 million. Cash earnings from operations of fiscal year are $1. 3 billion. (Sun Microsystems, 2008) 12 History, Strategy, International CHAPTER 9 SUN MICROSYSTEMS INTERNATIONAL DEMOGRAPHICS On July 2007, a nose count reported the population of Italy to be 58,147,733 residents approximately. (Intute-World Guide, 2006/2008) The total residents in the labor tug as of 2007 were 24. 86 million. The exports of Italy are applied science products, textiles and clothing, production machinery, motor vehicles, transport equipment, chemicals, food, beverages and tobacco, minerals and nonferrous metals.The country of Italy has boundaries to Austria, France, San Marino, Slovenia, Switzerland and the Vatican City including a coastline that spans 7,600 kilometers. (Intute-World Guide, 2006/2008) There are eight seaports, high-mindeda, Genoa, Livorno, Ravenna, Sarroch, Taranto, Trieste, and Venice. Italy has one gas business line and one oil pipeline. Two types of railways and 612 merchandiser ships are available to carry commercial or industrial cargo. (CIA-The World, 2008) Population According to The World Fact Book, the population of Italy was 58,145,321 as of July 2008. The median age of th e male was 41. 4 years. The median age for the female was 44. years. The enumerate of 2001 showed literacy rate for the male population as 98. 8% and the literacy of the female population as 98%. In a census as of 2006, school age foreboding for males was 16 years and school age expectancy was 17 years for females. (CIA-The World, 2008) 13 History, Strategy, International CHAPTER 10 SUN MICROSYSTEMS INTERNATIONAL POLITICS According to the Maps of the World, there are lead government components in Italian politics executive, legislature, and judiciary. (Government and, 2008) The executive area is in essence the Prime Minister charm judiciary has control over legal index number of the country.Italian citizens are permitted to voter turnout at the age of 18. They can choose from a multiple list of governmental parties listed in Appendix B. (Government and, 2008) 14 History, Strategy, International CHAPTER 11 SUN MICROSYSTEMS INTERNATIONAL SWOT Even though Sun has a facility in Ita ly, a SWOT analysis must be followed to ensure business operations move smoothly. SWOT analysis is defined by Bnet. com as, an discernment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the early stages of strategic and marketing planning.It is also used in worry solving, decision making, or for making cater assured of the need for change. It can be used at a personal level when examining your career path or determining possible career development. (Cnet Networks Inc, 2008) In essence, the SWOT analysis is used to guide a business with structure and conformity. SWOT Analysis The SWOT analysis shows how strengths and weaknesses are internal whereas opportunities and threats are external. Using that philosophy, Sun must keep lead story of strengths or business advantages at their Milan facility.Sun should consider how to improve the current business place by increasing revenue in the technical market. When a business keeps aw are of opportunities, it can improve their status. A a fewer(prenominal) examples provided by QuickMBA. com are, an unfulfilled customer need, arrival of new technologies, loosening of regulations, and removal of international trade barriers. (Swot Analysis, 1999/2007) For example, currently Sun has a few facilities with trade barriers so should they be lifted that will allow easier delivery of product and building of revenue.Furthermore, Sun has 10 General Prohibition restrictions with specific countries and customers. (Sun Microsystems, 1994/2008) These restrictions protect Sun as well as their employees. 15 History, Strategy, International CHAPTER 12 SUN MICROSYSTEMS GLOBAL BUSINESS STRATEGIES The three strategies business owners can choose from when determining what will work best for their business strategy on a global home plate are multi-domestic, global, and transnational. The multi-domestic business strategy focuses on all overseas countries the firm has operations.The global strategy focuses on how products are delivered to the countries. According to Cangemi, a transnational strategy seeks to unite aspects of both multidomestic and global strategies in ready to emphasize both local responsiveness and global integration and coordination. (Cangemi, 2008) Five Business Level Strategies Sun builds benefit from the vanadium business level strategies that are comprise leadership, differentiation, focused low cost, focused differentiation, and combine strategy. Sun recognizes louvre items their business could face while attempting to improve.These items known as Porters Five Forces are competitive rivalry, power of suppliers, power of buyers, threats of substitutes, and threats of new entrants. A visual of Porters five forces is displayed in Appendix A. (Recklies, 2007) Albert Einstein once said, Try not to become a man of success but rather to become a man of value. ( success Quotes, 1994/2007) Sun delivers value to their consumers both dome stic and international. Sun has grown to a successful business because of their continuous years of hard work from the CEO and all employees.Sun has proved to succeed in business it takes dedication, communication, and the willingness to work outside of the box. 16 History, Strategy, International CHAPTER 13 SUN MICROSYSTEMS CHANGE MANAGEMENT Since 1982, Sun Microsystems has followed a structured business plan of goals for company products, services and higher revenue earnings. The 1980s was a time for many companies to begin automating their systems. While some companies were just beginning to automate, Sun introduced its first workstation for businesses. In 1983, Sun opened the first facility overseas in Europe to expand products and increase revenue.Server Management In 2000, Sun customers who purchased high-end servers experienced a storehouse glitch error. Because of the errors location, a statement was released on anonymity. The CIO stated, Sun has taken an aggressive approa ch to addressing these issues with our customers. We have determine the source of the problem and taken locomote to ensure that it does not happen again. (Wagner, 2000, 10) Executives have said even though consumers were call for to sign a nondisclosure agreement to protect proprietary information, Sun plans to releasing a system board before the unexampled Year that should resolve this error.Just as a gardener pull weeds for vegetables growth, Sun executives train personnel so they can grow within the business and excel. 17 History, Strategy, International CHAPTER 14 SUN MICROSYSTEMS STRATEGIC CHANGE In celestial latitude 2002, Sun Microsystems accomplished one more business goal after mechanization of their data center. Gordon Haff, analyst at Illuminata explains, reservation effective use of data-center assets always has been an issue, but its been exacerbated by the technology build-out of a few years ago.People would be very happy with a magic solution that allowed 1,00 0 servers to be managed as easy as one server, but that doesnt exist today, software developments such as IBMs Project eLiza, Hewlett-Packards adaptive Management Platform, and Sun Microsystems N1 are go in the right direction. (Greenemeier, 2002) Product Upgrade In April 2004, Sun Microsystems performed a product upgrades to Linux that provided business consumers desktop ease. This Linux version provides a newer version of Enterprise Java desktop. not only that, system administrators can now control the entire desktop from a central platform.Chris Maresca, senior partner from Olliance Consulting states, The desktop is one of the largest cost components of any modern corporation. When you layer on top of that the cost of server-based productivity apps tied to desktops, like Exchange, and you factor in the support costs for the desktops, servers and updates/security patches, plus mandatory hardware upgrades every few years, the migration case becomes even more compelling. (Rooney, 2004) 18 History, Strategy, International 19 Storage Management In 2004, an upgrade that brought positive results to Sun was in the data management department.Sun announced the products StorEdge 6920 and Sun StorEdge 9990 storage devices. Marc Canepa, executive vice president of Sun Microsystems storage products says, We dont think of storage as a separate company that just happens to be owned by Sun Microsystems, just like we dont believe that the strategy to get over cost and complexity is one of spillage to a customer and taking over the whole operation. (Fonseca, 2004) give way Source Management The strategy for this project has increased as time progressed because it is a very important product. An example of this is Sun classifying commercial open-source business strategies into four categories.Driver, Feinberg, and Weiss listed them in a Sun Microsystems Open Source 2008 report as Sponsor open-source projects and solutions as an active member of a community, leverage open -source software embedded in other products and services, support and integrate selected products and services with open-source solutions, and provide direct, commercialized products and services of open-source solutions. (Driver &038 Feinberg, 2008) History, Strategy, International CHAPTER 14 IMPLEMENT PLAN OF CHANGE Sun Microsystems provides a vast amount of products, which support multiple needs of customers.To ensure the best strategy, Sun Microsystems must impose a plan to improve their current strategic position. When a business uses one strategy continuous, employees play to become complacent then chance on into a comfort zone. When Sun implements a new strategy, they could experience some tube from employees because they did fall into that comfort zone. Implement Change When a business is ready to improve, management needs to be aware of three things, people, communication, and training. As John Kline explains in his article, Implementing organizational change is a diff icult and life-sustaining task.It has always been that way and is getting more so with the accelerated rate of change in most organizations. (Kline, 2007) Employees must be aware of the changes made and how it will meet them. It is important for managers to stay communicated with their staff and keep them informed of any changes as they take place. During the process, managers should be training employees so they are prepared for the new conversion. 20 History, Strategy, International CHAPTER 16 IMPROVEMENT RECOMMENDATIONS Sun has a scheduled budget for research and development.The current strategy has allowed this company the ability to build a strong position in technology. Sun purchased a software company to complete a software solicitation for service-oriented architecture (SOA). Unfortunately, since this purchase Sun has not regained any lost ground. Sun must research what is currently available for storage management software and reconsider improving the plan for usage in mainframe systems. Sun should make a plan of time to review servers being sold. For example, newer technology will allow the company to provide things which older technology could not.A question Sun Microsystems must consider is how to manage replacements of damaged servers from customers when those particular servers have been replaced with newer models. mayhap it is an opportunity for Sun to offer their customers a discount in such cases. In conclusion, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. Because marketing is their responsibility, they must track sales and competition then readjust as necessary. Sun Microsystems is a defined and trusted computer corporation that international and domestic markets will work with. 1 History, Strategy, International 22 References Cangemi, R. R. (2008). The Formulation of an International Strategy. Pace University. p26-4. CIA-The World Factbook Italy. (2008). Retrieved August 11, 2008, from CIA tissue site https//www. cia. gov/library/publications/the-world-factbook/print/it. hypertext markup language Cnet Networks Inc. (2008). SWOT Analysis Definition. In BNet. com. San Francisco Cnet Networks, Inc. Driver, M. , Feinberg, D. &038 Weiss. (2008). Open Source at Sun Microsystems, 2008 (Research comment G00156448). Denver, CO Gartner. Fonseca, B. (2004, September 20).Sun, HP centralise on Storage Goal is to simplify SAN management. Eweek, p. 31. Government and Politics in Italy. (2008). San Jose, CA MAP XL Inc. Greenemeier, L. (2002, December 2). Automating the info Center. InformationWeek (917), 65. Guth, R. A. , &038 Clark, D. (2004, April 5). Peace Program-Behind Secret Settlement duologue New Power of Tech Customers Microsoft, Sun Bury Hatchet, As Big Clients get Products Work Together Gates patched in Enemy Camp. Wall Street Journal, p. A1. Hoovers. (2008). Sun Microsystems Executives Data. 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(Original work published 1994) Retrieved August 17, 2008, f rom Quotations Page Web site http// www. quotationspage. com/subjects/success/ Sun Microsystems Export Prohibitions Disclaimer International barter Services. (2008). (Original work published 1994) Retrieved August 17, 2008, from Sun Microsystems Web site http//www. un. com/sales/its/prohibitions. html Sun Microsystems Reports Final Results for Full financial Year and Fourth Quarter 2008. (2008, August). Sun Newsletter. Sun Microsystems, Inc. (2008). History. Retrieved from Sun Microsystems, Inc. , http//www. sun. com/aboutsun/company/history. jsp Sun Solutions Center Milan, Italy. (2008) Retrieved on August 9, 2008 from Sun Microsystems http//www. sun. com/solutioncenters/locations/milan/ Suns Open Source Experiment. (2008, January). IT Week, 13. History, Strategy, International 24 SWOT Analysis. (2007). Original work published 1999) Retrieved August 17, 2008, from Quick MBA Web site http//www. quickmba. com/strategy/swot/ Wagner, M. (2000, Nov 13). Sun under Fire for Crashes IT Execs Say Server marketer was Unresponsive Hardware Fix for depot Glitch is coming. Internetweek, PG10. History, Strategy, International CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY GRADUATE STUDIES Submitted to Dr. Richard H Gayer Submitted by Susan L. Elvins Course Strategy and Policy Date of Submission September 11, 2008 security of Authorship I hereby establish that I am the author of this document and any assistance I received in