Perceptual Map Marketing Essay Example for Free

Perceptual Map Marketing Essay The purpose of this document is to illustrate the information contained within the Perceptual Map Marketing simulation and relate to its information as practical and important. Contained in the simulation were three phases, each of significant importance. We will include in this document the situation, the recommended solutions and the results. We will discuss the multiple marketing aspects that were revealed within the simulation and we will attempt to create satisfactory responses to the various questions which arise out of the relationships between differentiation and positioning of products or services and what the impact of the product life cycle on marketing is. It is the hope that after reading this document there will be a clear concept of what the results of this simulation were and how they are applicable to the papers mission. All good things have a story and Cruiser Thorr was no exception. We learned about the meaning behind the bike. The simulation showed how to create and use a perceptual map using the bike as a primary example. When using the Perceptual Map it then became clearly more evident which direction the marketing goals should take to carry on its back the heart and soul of the Morotcycle brand. In selling thousands of motorcycles a year the Thorr Motocycle company has created a client base capable of supporting their imense variety of choice that is given to the consumer. Everything from the type of engine to how many people can ride the bike. They sell accessories such as protective gear, clothing and even little models for children. The services they offer to their customers are that you would expect from a first rate bike shop. Our task is to set up a positioning strategy, a perceptual map and create the parameters that will become vital to the product as it will be the customers only information before making a major purchase. For decades now the industry of motorized bikes have been on the ries. Even with this evident truth backed by consumer research the top selling item that Thorr Motorcycles is creating seems to be dwindeling. The logical conclusion that we are coming to to is that their target customers are in the decades of their 30s till almost 60s and through the proccess of life seem to have lost interests in what Thorr stands for. No longer are these men rebels or out to â€Å"be wild† as Steppenwolf would say. Any consumers who are younger are simply not capable of affording the high price tag associated with a Thorr bike which ranges in the high 20 to low 30 thousand dollar range. Younger riders are more apt to buy less expensive, quicker riding bikes that are the exact opposite of the image that Thorr stands for. We are going to solidify Cruiser thorrs postion in the market by creating its Perceptual map. There are four basic parameters that are relevant to the entire scheme of biking industry which reflect the highest chances for Cruiser Thorrs survival. These are the four parameters: lifestyle image, product design and styling, service offerings, and price. The selection of lifestyle image is almost a no brainer as it is the backbone of the Cruiser Thorrs previous success. The entire bikes thriving record is built upon a reputation that having their bike is a status symbol. The same reason that people buy Starbucks instead of simply brewing their own coffee at home. Unlike other industries, transportation specfically speaks to the identity of the person who has the item. They will spend much of their time utilizing their vehicle. In no vehicle type is this more relevant than in bikes where people will see the bike and there will be no windows, walls, or doors hiding the rider from the world. Everyone will see who the rder is and that is why Product Design nd Styling are so vital to its success. The bike and the rider are one. Man and machine moving along the pavement together. The service offerings are probably the most second important aspect to a vehicle other than the price. Maintanence and such can get very expensive very quickly. Assuring that you are taking care of you customers and looking out for their well being is primary in the grand scheme of all things. At the end of the thought of course is always the most important aspect. Cost and price. The price is affected by many, many things. Among these things is engineering, construction, materials, labor, transport of the bike itself. The whole purpose for this bikes creation is ot make money. To make money you must have a clear marketing plan. Due to this obvious fact we have restructured Cruiser Thorr and decided to not create a new bike. It is imperative to keep the Cruiser Thorr in production if Thorr is going to keep making motorcycles. It is the bike that has built their empire. It would be as if Levis stopped selling 501 Jeans. We instead create a financing option that gives the consumers with less money an opportunity to own a Cruiser Thorr. With increased service options will be able to make rational sense of the high price that we will be able to keep at the same price. For advertising it would probably be a good idea to put some endorsements in race tracks, hook up with a popular drink brand like MONSTER and maybe make a â€Å"Monster Bike† that can ride around. We can also take a page out of the GM book and put our bikes into movies and on television for product placement. The current straegy is based on price, product, location, current pomotions and services offered. With the goal of repositioning the product in an attempt to remove the competions hold on the market because we will move the parameters into concurrent thought forms and proccesses making us and our strategies the same as the competition. We know that there are four key factors that are represented by stages in a products life cycle that are important for the marketing officer to know and understand. The four stages: introduction, growth, maturity and decline. Once a product reaches the stage of its full maturity it is time to revisit it with the hope of making improvements. If this is not done the product will very quickly enter the declining stages of its life cycle. This is the reason that Cruiser Thorr started to drop its sales figure. Their product had reached its maturity. Their current customers were old and any knew ones had no idea what Cruiser Thorr, the brand, stood for. For this reason we had to reinven and improve their bikes. It was necessary to compete. It is the hope that we have together reached and addressed the various key points necessary to form a graps of the information that was provided. We have described the three major phases in the simulation. The situation and the recommended solutions have been addressed along with what our results were. We have talked about the different marketing aspects and answered the different question sthat were arisen between the relationships of differentiation and positioning for each of the products and services and its impact. It was the desire of I to create a solid understanding of the purpose and use of Perceptual Maps in Marketing. References All information was taken from the Perceptual Map Marketing Simulation provided on the University of Phoenix website.

Electron Microscope Essay -- science

Electron Microscope The electron microscope has become one of the most widely utilized instruments for materials characterization. An electron microscope is a scientific instrument that allows us to â€Å"see† objects so small that they cannot be seen in any other way. (CITE) Electron microscopes have allowed scientists to see individual molecules and atoms for the first time. Most microscopes, including those in schools and laboratories today, are optical microscopes. They use glass lenses to enlarge, or magnify, an image. An optical microscope cannot produce an image of an object smaller than the length of the light wave in use. To see anything smaller than 2,000 angstroms (about 1/250,000 of an inch) a wave of shorter length would have to be used. In 1923, a French physicist Louis de Broglie suggested that electrons, like light, travel in a wave. In addition, the wavelength of electrons is much shorter than the wavelength of light. An electron is an elementary particle carrying a unit of charge of negative electricity. (CITE) J. J. Thompson discovered the electron in 1897 while showing what cathode rays were composed of. (CITE) The first time that the electron was used for a unit of negative electricity was in the late 19th century by the English physicist G. J. Stoney. The electron is the lightest particle having a non-zero rest mass. Electrons also have a wavelike property, which made them prime candidates for microscopes and other devices. Ernst Ruska (190...

Amish Culture

This means that the husband has control over his wife and the decisions and orders he makes are the ones that she must stick by. Amiss women also are the primary caretakers of the home and also school the children. While this Is not the case In Australian culture; In most cases both men and women are seen as equals In Australian culture even though men (In certain cases) are paid more than women. Marriage Isn't required; It's something two people In the Australian culture choose to do. When a couple chooses arraign they still have equal rights In the relationship and both can make decisions together.Females in the Australian culture are responsible for more decisions and men are now taking on more chores and other chores that were traditionally viewed as female roles. The Amiss culture is based on simplicity and religion, their lives are made to be as simple and natural as possible whilst obeying the bible at all times. In the Amiss culture women are to wear solid colored dresses tha t cover most of their kin, an apron and bonnet with their hair tied back and no Jewelry is to be worn.Women are not to tempt men as their natural beauty and simplicity is what attracts an Amiss man, Amiss men wear long pants and shirts, hats and grow beards. In the Amiss culture they do not allow photographs to be taken of them because they believe that drawing attention to them is a sin. The Amiss aim to maintain farms and earn their money through their farms as a lifestyle and an occupation. Whereas, Australian culture is largely made up of individuality and opportunity.Being different to one another and standing out is encouraged, dress code in the Australian culture is entirely made up on what one feels like wearing. Hair color, the way one dresses and the jewelry worn is up to a person to express themselves. Every day in the Australian culture there are new opportunities and different paths that lead to deferent ways of life, every day can be completely different to the one bef ore. Amiss are ultra conservative Christians who try to follow the Bible instead of worldly society around them.The bible is the Mamma's major source of power and authority and Amiss communities are influenced by their church with minimal Influence from the ‘English World' (outside world) with other religions being unaccepted. At the age of 14-16, a child gets to decide whether they would Like to be baptized back Into the Amiss community or Instead leaves the community to Join the English World at the opportunity of a Reemergence. Most decide to enter the Amiss community with a baptism but If they do not they are shunned from their previous community.If baptismal vows are broken then that leads to a member of the community to being shunned. When a member of the community Is shunned It means that they have been excommunicated with the church so that means that they cannot eat or ride with Shunning is a way of punishment to the Amiss for breaking rules because the Amiss communit y is all that one has after being baptized and being shut out from everything and everyone you love makes them learn their lesson. Males in the family are the main sources of power, as fathers are the primary authoritative figure.Decisions are made solely by the father with authority rarely changing. Australians are worldly, all religions are accepted and in most cases in a family both parents have power, authority and decision making over the family. Not all Australians are Christians or are religious at all in that case, meaning that not everyone is baptized. Even if someone in the Australian culture is baptized does not mean that they have to live by the bible. Each Australian has the opportunity to live whichever way they would like to including their religion, occupation and status.

Essay on Vibrio cholerae, the Human Immune System, and...

Vibrio cholerae, the Human Immune System, and Vaccines Cholera remains a drastically severe disease, killing hundreds of people each outbreak. When ingested, it attaches to the mucosal lining of the intestines and disrupts the normal flow of ions so that there is more sodium, chloride, and water in the intestinal lumen than normal and results in massive diarrhea. Cholera has made a global impact and been endemic in almost all parts of the world. Cholera control strongly emphasizes sanitation, clean drinking water, isolation, and careful food preparation. Two ways our body works against cholera as a self-limiting disease are sloughing cells and the secretory immunoglobulin (sIgA) antibody produced by mucus throughout our body. There are†¦show more content†¦Although the mucosa itself does not appear to be damaged by CT, the net flow of Na+ into tissue is decreased and the net flow of Cl- and water out of tissue is increased so as a result, there is more Na+, Cl-, and water in the lumen than there should be. This leads to massive diarrhea and great electrolyte imbalance. A patient with severe cholera can lose up to 20L of water a day (Salyers A., Abigail, 141). At times, diarrhea becomes so dilute it is almost clear, containing flecks of mucus that it is called rice water stool because of its watery consistency (Salyers A., Abigail, 142). This rapid rate of water loss and dehydration is tremendously fatal. At its most extreme, symptoms emerge in 3-4 hours, previously healthy patients can die within 6-8 hours of infection, and more commonly go into shock 6-12 hours after infection and die within 18 hours (Weekly Epidemiological Record, 6). Cholera’s level of severity is very life threatening and remains a big problem even in our world today. Almost 100 countries worldwide are still affected by cholera and it’s virtually impossible to completely prevent an outbreak. If left alone, this rapidly infectious disease can cause many fatalities. However, improved methods for surveillance, diagnosis, an d treatment, paired with higher standards of sanitation and personalShow MoreRelatedVibrio cholerae1286 Words   |  6 PagesIntroduction to Microbiology Pathogen paper Vibrio cholera Nazarbayev University Taxonomy and Morphology Vibrio cholerae is a gram-negative bacterium which is causative agent for the diarrheal disease cholera. Vibrio cholerae is a member of the Vibrionaceae family, which is a facultative anaerobic and is capable of respiratory and fermentative metabolism. It does not form spores and its motility is due to the single polar flagellum. 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Vibrio cholera is currently treated by the use of oral antibiotics coupled with rehydrationRead MoreEssay Cholera Disease Research Report2225 Words   |  9 PagesKarla Obasi HEA 341 Disease Research Report December 9, 2010 CHOLERA Disease Defined Cholera is an infection of the small intestine that causes a large amount of watery diarrhea. Cholera is a bacterial disease (caused by the bacterium Vibrio cholerae) usually spread through contaminated water. The bacteria, which are found in fecal-contaminated food and water and in raw or undercooked seafood, produce a toxin that affects the intestines causing diarrhea, vomiting, and severe fluid and electrolyteRead More Guillain-Barre Syndrome Essay1651 Words   |  7 PagesOf the individuals that contracted GBS following vaccinations, the swine flu vaccine of 1976-77 had the highest correlation rate. On a lesser note, five cases of GBS werereported following vaccinations with Haemophilus influenzas type b diphtheria toxoid-conjugate. Since 14 million doses of the vaccine have been distributed since June 1990, the incidence remains marginal. Experimental evidence linking GBS in humans with allergic neuritis in animals has attempted to show an immunologic basisRead MoreThe Health Issues That Are Still Affecting India Today2020 Words   |  9 PagesCholera is water borne and a communicable disease it is also preventable. This disease can cause people to have severe diarrhoea which the body then loses a mass amount of fluids, people then become exceedingly dehydrated which can lead to death. Vibrio cholera or V. Cholera is the bacteria found in Cholera infecting the intestines and causing diarrhoea (Cholera and the Thames, 2014). In 2014, The World Health Organisation (WHO) updated their fact sheet with key facts about Cholera. It was estimated